Art 180 Campaign

Communication during COVID-19 is important now more than ever. Art 180 can be the consistent voice in these changing times

Accounts Team: Kimberly Burgess, Jonathan Castanada, and Kimberly Heard

Creative Team: Monica Roebuck - Copywriter and Amanda Thao - Experience Designer

Insight

Communication is the cornerstone for building stronger, lasting communities.

Strategy

ART 180 builds lasting communities through the power of art.

Initial Ask

How does ART 180 compete in the evolving Richmond art community?

New Ask

How does ART 180 compete in the evolving Richmond art community during a pandemic?

Basic Information Is Essential

“The right information can deliver the right message to the right people at the right time”

  1. Know your audience

  2. Define Your Messaging

  3. Stay Consistent

Communication beyond ART 180 is still needed and ART 180 can prepare their youth for life beyond ART 180

Studies have shown that visitors create their first impression of a website in the initial 50 milliseconds. Based on these 50 milliseconds viewers subconsciously create judgments about a brand based on pure visuals

Great Websites Give Brands Credibility and Identity

Click To View The New ART 180 Website

Kimberly Heard