Spirit Airlines Campaign

Spirit Donation Box: Donation Box will be located in airports at baggage checkin lines

Spirit Donation Box: Donation Box will be located in airports at baggage checkin lines

Concept: Don’t let your bucket list bankrupt you

Partner: David Coleman

Three Executions:

  1. Donation Box: Instead of choosing between throwing items away or paying baggage fees. Donate the extra items and keep your suitcase underweight.

  2. Zine - Broke Persons Travel Guide: New York

    • Where To Stay

    • Where To Eat

    • What To Do

  3. Journey App (Travel App)

    • Track your spending

    • Track your progress

    • Track your trip

The Broke Persons Travel Guide: New York

Visual of the zine open

Visual of the zine open

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Journey App (Travel App)

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Kimberly Heard